China International Furniture Fairin September in Shanghai and March in GuangzhouWe Speak Furniture.join us at the2follow us atwww.ciff.furniture3register online nowto win a 5 star hotel stay and enjoy exclusive VIP packagesShanghai - Hongqiao10-13 September 2018IndexWelcomeThe system proposed by CIFF is one that does not en-visage fair attendance only, but that presents itself as a partner for creating new business visions. So, ever since its inauguration 20 years ago, there is something new in every edition of CIFF, with a continuously enriched range of products and services offered. Launched in 1998 with 384 exhibitors, an exhibition space of 45,000 square metres, and the attendance of more than 20,000 buyers, the latest edition of CIFF Guangzhou recorded the attendance of more than 4,100 exhibitors, including 90% of the most significant Chinese brands and many major international brands, attracting more than 195,000 visitors from China and from the rest of the world; an edition lasting for a total of 8 days, occupying a surface area of 750,000 square metres.But apart from the numbers, an irrefutable demonstration of success, there are the people and ideas. So, moti-vated by the desire to open up even more to the rest of the world, in September 2015 the organisers moved the second edition of the year to Shanghai, the most interna-tional city in China. Beautiful and captivating, but above all a crossroads of culture and easy to visit and experience, also by those who are not Chinese, it hosts the world’s largest exhibition district: the innovative National Exhibition & Convention Center (Shanghai) in Hongqiao. The next edition of CIFF Shanghai will be the first one organised in cooperation with the major Chinese home furniture distributor, Red Star Macalline. The advantages associated with this collaboration between the world’s largest furniture sector fair and the largest national Chi-nese platform for home furniture and retail sales, with shops in all the main cities in China, will definitely generate enormous advantages and will make a profound impact on China and on companies operating in the sector.However, this is only the latest synergy initiated by CIFF. In fact, this spirit has given life to spaces set up in collabo-ration with Tmall (one of the main e-commerce sites and one of the 20 most visited sites in the world), the Tmall Carnival Trendy Furniture Show 2018, where a selection of products was launched online and offline at the same time. While 2016 marked the inauguration of the Pinnacle Awards Asia-Pacific, the accolade created by collaboration between CIFF and High Point Market, in order to demon-strate the strength of Chinese design and to identify the best furniture products in Asia and in the Pacific region. The CIFF system1Indexwww.ciff.furnitureChina is definitely a crucial market, increasingly more open to trade and to collaboration agreements, particularly with Europe and the United States. An unusual market, certainly complex, but fascinating and unique, where companies grow very quickly and where consumer taste and choices increase at the same rate as consumer purchasing power. Having attended CIFF for many years, it is clear that companies are growing not simply in terms of quality, but also in terms of the very conception of products, which are increasingly designed as elements of a system, as part of a collection that can furnish and make a real contribution to living and working well. Products are created along these lines, products that interpret a lifestyle, which can easily be customised in order to adapt to different markets and needs. Furniture created by talented young Chinese designers, but also by international designers, particularly European and American. Synergic elements that can construct different zones for different times of the day in the panorama of the modern office.Today more than ever before, CIFF and its exhibitors are ready for a new phase, no longer marked simply by price, but by factors related to the service provided and to reliability. Both editions of CIFF, the March edition in Guangzhou, commercial city par excellence, lying on the Pearl River delta, and the September edition in Shanghai, on the Yangtze River delta, host the office furniture sector and, together, represent the most significant and influential exhibition system in all Asia. ciff.furniture is a publication by China Foreign Trade Guangzhou Exhibition General Corp.publishing concept and realization by EdimotionThe CIFF system2The Shanghai editionFacts & Figures 23The Guangzhou editionFacts & Figures 34A preview of the 42nd CIFF (Shanghai)62018 Highlights122018 Moments14The office furniture in China16Guangzhou, Shanghai Welcome to our cities!16Guangzhou Where to go 17What to see 1720Shanghai Where to go 20What to see 22Index2The Shanghai editionYoung, and with a strong desire to grow, able to provide large spaces: the National Exhibition & Convention Centre in Hongqiao is the world’s largest exhibition complex. The opportunities provided by the availability of this enormous space has made it possible to develop unique events, such as the East Design Show, which every year enchants visitors wishing to discover the potential of the quality Chinese product, the value of emerging designers and the new market trends. Without forgetting the presentation of the 30 best products selected by the jury of the Pinnacle Awards Asia Pa-cific; products considered to be ideal for distribution on the international markets, and particularly on the American market. The office furniture sector is part of the whole show and alone occupies a large hall.Facts & FiguresDate of the event 10-13 September 2018 Organizer China Foreign Trade Exhibition General Corp.Venue National Exhibition & Convention Centre (Shanghai | Hongqiao)Sectors Home Furniture, Homedécor & Hometextile, Outdoor & Leisure, Office Furniture, Machinery & MaterialsOpening times daily from 09:00 a.m. to 06:00 p.m.Visitors Target Every type of furniture and furnishing specialist trade, specialist bed retailers, interior designers, architects, designers, planners, joiners, carpenters, interior decoratorsContact Ms. Gina Ho ginaho@fairwindow.com.cn Ms. Cara Zhang zhangll@fairwindow.com.cn3Facts & FiguresDate of the event Phase One: 18-21 March 2019 Phase Two: 28-31 March 2019 Organizer China Foreign Trade Exhibition General Corp.Venue China Import & Export Fair Complex and Poly World Trade Centre ExpoSectors office furniture and seating, hotel furnishing, metal furniture, furniture for public spaces and waiting areas, accessories, materials and machinery for the furniture industryOpening times daily from 09:00 a.m. to 06:00 p.m.Visitors Target Every type of furniture and furnishing specialist trade, specialist bed retailers, interior designers, architects, designers, planners, joiners, carpenters, interior decoratorsContact Ms. Gina Ho ginaho@fairwindow.com.cn Ms. Cara Zhang zhangll@fairwindow.com.cnCIFF was born here, and a good 38 editions have been held in the city. Deemed a historic fair for this city, every year is definitely a very animated affair; just think that because of the extremely high number of applications to exhibit, the March edition was divided into two phases, divided by product group. The first phase therefore hosts home furnishing, outdoor and furnishing accessories, while the second phase hosts office furniture, hotel con-tracts, and materials and machinery for wood processing. The office furniture show is held during the 2nd phase of CIFF Guangzhou, from March 28-31, occupying 17 halls. During the latest edition, which ended last March, a large area was dedicated to the “intelligent office”, while furniture for the healthcare facilities and the elderly appeared for the first time.The Guangzhou edition IndexThe 42nd China International Furniture Fair (Shanghai) will take place at NECC (Shanghai) in Hongqiao (1), on September 10-13, 2018. It will host more than 2,000 brands that are distributed in the Import & Design Hall, Trendy Furniture, Quality Furniture, Customized Intelligent Home & Kids Furniture, Sofa & Ding/Living Room Furniture, Sofa Hall, Sleep Center, Homedecor & Hometextile & Lifestyle, Outdoor & Leisure, Office Life Pavilion and China International Furniture Machinery & Furniture Raw Materials Fair, which complement each other and have extraordinary strength.The 400,000-square-meter exhibition is jointly hosted by CFTE (2) and Red Star Macalline (3)The participation of Red Star Macalline will provide CIFF Shanghai with the resources including domestic and overseas high-end home furnishing brands, excellent designers and dealer channels covering 29 provinces and 182 cities across China, infuse more fashion, designs and crossover elements close to the consumer demand and market trends and greatly enrich the exhibition experience.Exhibition HighlightsThe EAST Design Show, held for 3 consecutive sessions, will take place with a new look in the 42nd CIFF (Shanghai) in cooperation with the designers, design brands and design academies at home and abroad to bring the industry a visual feast that “good design creates good business”.The Pinnacle Awards Asia-Pacific is jointly launched by CIFF, the American Society of Furniture Desi-gners (ASFD) and High Point Market, and is a sub-award of the Pinnacle Awards created for the first time in the countries and regions outside the United States. It is the only international furniture & home furnishing award in the Asia-Pacific region, created to select the enterprises and designer’s products well-received by the furniture market and industry, aiming to improve the overall design level of the US furniture and home furnishing industries. China Interiors & Decorations Conference 2018 will explore the starting points for design under the theme of “Design·Beginning”. It transmits different life philosophies and attitudes of designers based on their understan-ding and feeling for the established themes through a series of events such as exhibitions, forums and seminars, tells their stories and discusses more questions about interior design.A preview of the 42nd CIFF (Shanghai)4Tmall Ideal Home Life Show is a strategic cooperation and strong alliance between CIFF and Tmall to create value for the industry, give the enterprises an experience in the synchronous online and offline launch, display the new functions of “Internet+” of the show, create synchronously online and offline visits and purchase of the latest products at the show, making the brands directly face hundreds of millions of consumers.The Trade Matching will spare no effort to create the Road & Belt features and effective matching. The overseas and domestic trade matching will be held respectively during the exhibition to further optimize the event process and service support and help the merchants reach the cooperation intention in a short time.To make the Office Theme Pavilion better serve exhibitors and audiences and increase the collective exchanges of excellent exhibitors in the Pavilion, CIFF works with the Pavilion advisers to formulate a topic for collective exchange according to the main guiding direction for each session of the Pavilion and convenes excellent exhibi-tors to participate in the events and brainstorming forums.CIFF works with Shanghai Promotion Center for City of Design (4) to create the Global Furniture Exhibition Organizing Committee Chairmen Summit 2018 and the peripheral design of the exhibition and interacted with 50 well-known art and design institutions in Shanghai.The feast for the home furnishing industry is about to begin. CFTE and Red Star Macalline will jointly start a new era of China’s home furnishing industry!(1) NECC - National Exhibition & Convention Center (Shanghai) is the largest exhibition complex in the world with a total construction area of 1.47 million square meters, among which 1.27 million square meters are above ground. It is only 1.5 km away from the Hongqiao Transportation Hub, and is connected with Hongqiao Airport and Hongqiao Railway Station. It’s connected with the city centre via Metro Line 2. (2) CFTE (China Foreign Trade Exhibition Group) is the organizer of CIFF, that takes place annually in Guangzhou Pazhou in March and Shanghai Hongqiao in September. CFTE is wholly owned by China Foreign Trade Centre (Group) under the Ministry of Commerce of the People’s Republic of China. (3) Red Star Macalline is a leading operator in China’s home decoration chains and furniture malls. Backed by the 4 trillion home furnishing market, Red Star Macalline has operated 260 malls across China with a total area of over 15.14 million square meters. The total sales of merchants exceeded RMB78 billion in 2017.(4) Shanghai Promotion Center for City of Design had stablished in 2013 under the guidance of Shanghai Municipal Commission of Economy & Informatization and Shanghai Community Administration, Shanghai Promotion Center for City of Design, is a nonprofit social organization providing services for the promotion of Shanghai’s creative design industry and the construction of “City of Design” as authorized by the UNESCO.5IndexNext >